What we do
swooshmedia.com provides a comprehensive suite of services designed to help you leverage your website from a static, one-way presentation of information, to a fully-interactive, two-way communication between yourself and customers
How we do it
We are experts in helping your website make the most of:
- Search Engine Optimization and Marketing
- PPC (Pay-per-click) ad campaigns
- Website Traffic Analysis and Reporting
- Modern website design and development
- Newsletter and E-mail Marketing
- Multimedia advertising
- Viral marketing
We want to work with you
We've worked with clients ranging in scope from major corporations to small, family-owned businesses. We can provide just the right strategic campaign for your website, keep it under budget, and deliver it ahead of schedule. Read more about each of our service offerings, or contact us for a detailed discussion of how to achieve the realization of your website's potential. We look forward to hearing from you!
Contact us today to discuss your needs and expectations, and how we may exceed them!
What is SEO?
SiteLaunchMarketing.com can provide you, the website owner, with the critical leverage needed to make an immediate impact in online search engines.
We do so using a blend of traditional search-engine optimization (SEO) practices, blended with expertise in how to best leverage paid-search options such as Google's Adsense program. Our results give the best of both worlds: strong organic search rankings, combined with a pragmatic and cost-effective approach to PPC (pay-per-click) marketing.
Search Engine Optimization refers to the practice of optimizing website content to make a website rank higher in search results by maximizing keyword density, META data, and optimizing TITLE content and other content tags.
Modern search engines regard the organization of your website to be of as much importance as the data presented. They look at the way you've organized the data in the page, what words are linked or given additional weight by bolding or using header tags, and then correlate this against the overall keyword density found in the page.
Thus, if your page has weighted text using your target keywords, backed by text that repeatedly underscores the intended keywords, your site will routinely outrank sites that pay little-to-no heed to this important aspect of online marketing.
Good SEO vs. Bad SEO
There are many firms online that specialize in SEO. Many of them use tactics referred to as "search spamming" to artificially boost search engines' perceptions of the relevance of your pages. Generally speaking, these tactics are generally to be avoided, as eventually the ever-changing formulas that search engines use to calculate a site's relevance will evolve past these tactics.
Good SEO, by contrast, assures that both the search engines and your site's visitors get precisely what they're looking for, by deliberately focusing attention on providing the data and information promised in the initial search result, using the methods we've discussed: optimizing keyword density, META data, and content organization.
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Leveraging PPC
In addition to SEO, SiteLaunchMarketing.com uses a pragmatic and cost-effective approach to paid-search marketing, as well, providing a compelling blend designed to maximize your exposure, and more importantly, your profit.
By carefully analyzing search traffic, keywords, and other trends, we position our clients to gain the biggest possible audience, at the lowest possible cost. By carefully analyzing your site's existing analytics, we identify and act upon your site's existing search traffic and trends, expanding outward until maximum saturation in organic search is obtained.
Then, we turn our attention to maximizing the potential of paid-search marketing campaigns, drawing on the hard-won expertise and knowledge from our analysis and your website logs to produce compelling online ads that draw the maximum number of visitors at the lowest possible cost.
Finally, we provide accountability by providing clients with regular reporting and accounting on the effectiveness of their online campaigns, both through ongoing log and analytic analysis, and by measuring the effectiveness of individual keyword phrases, ads, and overall campaigns.
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Are you checking your logs?
Too commonly, website owners depend on their websites as a means to provide a one-way communication to their customers. By contrast, we listen to what your visitors are saying by how they navigate your site, how they get to your site, and how long they stay on your site. We do this by carefully dissecting your website's logs, and providing a valuable analytics report on the overall trends and indicators we find within.
Listening to what people aren't saying
What your customers aren't saying is every bit as important as what they are. What your customers say tells you why they're buying. You need to know what they aren't saying to find out why they're not. And we can give you an actionable look at that data, as well.
Every time a visitor comes to your website, data is added to your website's logs. This data includes how they got to your site, what pages they visited while there, the overall length of their visit, and several other powerful indicators. By listening to what your visitors aren't saying, we can optimize or reposition your content to maximize the depth with which your visitors interact with your website.
By log analysis, we also identify what aspects of your website content are underpresented or under-utilized, and take action to highlight underperfoming content or product segments as part of an integrated campaign encompassing SEO, PPC, modern design practices, newsletter marketing, and multimedia/viral marketing.
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Modern Website Development & Design
You've been around the web. You've checked your competitors' sites. Maybe they're better than yours, maybe they're not. Either way, by embracing the principles of modern website development, design, and informational organization and presentation, you can maximize your website's conversions-to-sales, and gain an ever-increasing jump on the competition.
Our design capabilities embrace all aspects of modern design philosophy, including contemporary graphic design, modern content management systems, and decades of expertise in how best to present critical data to your visitors.
We build our websites with cutting edge technology and foundations, and polish them by ongoing analysis of what customers are doing with your site, by carefully measuring analytics and advertising campaign results. This integrated approach maximizes your return-on-investment, and provides the best possible results in each niche or category your business may be involved in.
We also build our websites with a firm eye on keeping the site integrated and unified with your existing print media, television ads, and/or radio ads so as to maximize your investment in alternative marketing methods.
Finally, as part of our design and development services, we also offer newsletter marketing and viral/multimedia marketing services, as well other compelling website marketing services, in order to disseminate your message across the widest possible segment of your target market.
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Newsletter Marketing
Newsletter Marketing is, in essence, the same activity you perform in your business every single day.
You're asking permission. In the case of products and services, you're asking permission to satisfy that customer's demands, and you're asking to be trusted enough to obtain their ongoing business. It's much the same with newsletter marketing. Let's start with a quick Q&A scenario:
When customers give you permission to collect their e-mail address, by making a purchase, do you:
- A: Attempt to broaden that permission, and deepen the relationship
- B: Use it to pitch related products
- C: Use it to provide timely information about your business or industry
- D: All of the above
Obviously, the correct answer is D: All of the above.
You should look at your overall website development and promotional costs as an investment in your businesses' future. You should look at newsletter marketing as a means to maximize your return on that investment. By obtaining and leveraging this permission your customers are granting you, you can broaden your customer relationships and gain more frequent return business and referrals.
You can also serve your customers by providing important knowledge pertaining to your industry, thus providing a valuable free service to your customers.
Today, with consumers becoming ever more careful about divulging their e-mail addresses, it is important to maximize the value created by each and every information asset you possess. We can help you maximize the value of your collected customer data.
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Multimedia and Viral Marketing
Buffering....Buffering....Buffering....
Streaming media started off on the wrong foot, having launched too early in an era when the average internet user was still on a dialup modem. Today, by contrast, the average user has a broadband connection, and regularly accesses multimedia content, including the many viral videos that have popped up since the emergence of video-oriented websites across the internet.
Of course, many of these video websites are entertainment-oriented. They have nothing to do with business, and especially nothing to do with your business. Or do they?
Today's slimmer streaming media formats, combined with the huge increase in available bandwidth, makes it easy and cost-effective for everyday people to run compelling, rich media on their own websites. We can show you how!
One of our core media products provides a way for you to speak to your visitors, or for customers to give direct testimonials, directly embedded into your website! We can also handle all your video production needs and see to their distribution to video aggregator sites such as YouTube, helping your videos to attain the widest possible audience.
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